Heritage Bank Sponsorships

Heritage Bank's sponsorship portfolio is organised under one unifying theme “Helping Hands” which embodies the idea of providing a hand-up while helping people help themselves. In doing so, Heritage Bank assists their efforts to grow and prosper.

To that end, they invest only in properties that provide a genuine hand-up to people or organisations. Except in extremely rare cases, all Helping Hands sponsorships are contracted for a maximum period of two years.

General Guidelines:

- Considers proposals in all categories with the exception of political or religious related activities

- Requires all proposals to fit into the “Helping Hands” theme

- Requires all properties to be active within the regions they service

- Pursues sponsorship exclusivity in the financial institution’s category

- Generally need a minimum of six months’ lead time to effectively plan and implement our leverage activities

- Logo and/or name exposure is considered a value added asset but is not the primary goal of sponsorship

- Prefers to invest in sponsorships which carry out audience research during and/or after the event and subsequently provide results to Heritage Bank

- Expects sponsorship partners to invest a minimum of 10% of the total value of the sponsorship to proactively adding value to Heritage Bank.

Requests of $5,000 per annum or more must provide Heritage Bank with at least six (6) of the following requirements. Requests seeking less than $5,000 per annum must provide at least three (3) of the following requirements.

All rights-holders must provide at least two (2) of the items marked ✭

- A natural link with Heritage Bank’s brand positioning

- ✭ Provision of exclusive and meaningful content for social media and other communications

- ✭ License to create exclusive content for social media and other communications

- ✭ Opportunities for staff to become meaningfully involved in the property

- ✭ Access to community leaders and/or innovators, particularly for the creation of exclusive content, such as Q&As. Get creative!

- ✭ One or more what-money-can’t-buy experiences, which will be used to create content

- Direct access to prospective customers

- Distribution to your markets of genuinely helpful content from Heritage Bank – such as Q&As, useful advice, how-to videos, etc. Distribution via EDM, social, or other

- Advertising, advertorial direct linking, or other distribution of Heritage Bank marketing materials to your target markets

- Networking or presentation opportunities for key staff

- Other property-related benefits that can be passed along to a large proportion of customers or staff. Use your imagination!

Heritage Bank has branches across Queensland, with concentration in the Darling Downs, Brisbane, Gold Coast, and Sunshine Coast. They also have branches in Western Sydney.

Local sponsorships can also be submitted to your local branch.

Heritage Bank can also provide support in the form of: Giveaways Subject to availability, sponsorship assistance may be provided via a range of giveaway prizes and promotional items. Community Assets Additional support items such as marquees, signage, or large novelty cheques.